Privacy Policy

This Privacy Policy is designed to help you understand how SwiftWall and its related organizations and affiliates (“we”, “us” or “our”), collects, uses and shares personal information collected through this website. We value your privacy, and we will not share your personal information with third parties except as described in this Policy without your consent. 

By using THIS site, you agree to be bound by this Policy. If you do not agree with any of the terms of thIS Policy, please do not use THIS site OR PROVIDE US WITH YOUR INFORMATION.

What this Policy Covers

This Policy applies to our collection, use and sharing of your personal information when you visit our website and its related sites (the “Site”), receive our communications, or submit information through our forms or otherwise correspond with us, as well as information we obtain from third parties such as distributors, database vendors, content publishers, and social media providers. This Policy does not apply to any websites not owned or operated by us or information collected by us by other means. 

Personal Information We Collect

This section of our Policy describes the categories of personal information we collect about you and the different ways in which we collect your personal information.

Information You Give Us.  Personal information you may provide through the Site or otherwise communicate to us includes:

• Contact information. We collect information about you when you provide contact information to us via email or through the Site. This information may include your first and last name, email address, mailing address, and phone number.
• Correspondence. We may collect personal information you provide when you request information, respond to surveys, or otherwise correspond with us.
• Employment information. We collect the personal information you provide when you apply for a job with us online.
• Other information. We may collect other information from you that is not specifically listed here. We may use such information in accordance with this Policy.

Information We Get From Others.  We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services. This information may include your contact information, buying preferences, or cookie information.

Information Automatically Collected.  Our servers and third party service providers may automatically record cookie information in connection with your use of the Site, which includes information such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics.  We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.

How We Use Your Personal Information

This section of our Policy describes the different purposes for which we may use the personal information we collect about you. 

To Provide Our Products and Communicate With You. We use your contact information and other personal information to provide you with information regarding our products and services and to respond to your requests, questions, comments, and feedback.

To Improve our Site.  We use your cookie information to provide, maintain and improve the Site; better understand your needs and interests, and personalize your experience with the Site; and perform website analytics and database management services.

To Send You Marketing Communications. We may use your contact information to send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.

To Consider You for Employment. If you have applied for a job through our Site, we will use the personal information you provide in connection with your application to consider you for that position.

To Personalize This Site and Advertise To You.  We may use your cookie information to personalize your Site experience and communications and to manage and serve ads you see on the Site or on third party sites. See our Cookie Policy, below, for more information.

For Compliance, Fraud Prevention and Safety.  We may use some or all of your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.

With Your Consent.  In some cases, we may ask for your consent to collect, use or share your personal information.

How We Share Your Personal Information

This section of our Policy describes the categories of personal information we share with third parties and the types of third parties with whom we share that information. We do not sell your personal information; however, we may share your personal information with third parties for a number of reasons.  Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Policy. Specifically, we share your personal information with the following categories of third parties:

Related and Affiliated Organizations.  We may share all of the personal information we collect about you with our affiliates and related organizations for use consistent with this Policy.

Service Providers and Business Partners. We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. This information may include your contact information, and cookie information. We may also share your personal information with our business partners who offer a service to you jointly with us.

Compliance, Fraud Prevention and Safety. We may disclose some or all of the personal information we have collected about you as we believe appropriate to government or law enforcement officials or private parties for the purposes described above under the section “For Compliance, Fraud Prevention and Safety.”

Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including all of the personal information we have collected about you, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.

Your Choices

This section of our Policy describes your choices with respect to the personal information you provide and the marketing communications you may receive.  In addition, some jurisdictions may grant you additional rights as further described in the “Location-Specific Disclosures” section, below.

Opt Out of Communications. You may opt out of marketing-related emails by following the opt-out prompt in the email.  To opt out of other forms of marketing communications, please contact us as detailed at the end of this Policy.

Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

Cookie Policy

This section of our Policy describes how we and our business partners may collect and store information about you and your use of the Site through cookies and other tracking technologies. 

What are Cookies?  Cookies are small data files that are placed on your computer or mobile device when you visit a website.   Cookies set by the website are called “first party cookies”. Cookies set by parties other than the website are called “third-party cookies”.  Third-party cookies enable third-party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third-party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.

What Cookies and Other Tracking Technologies do We Use?  We use several different kinds of cookies on this Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; and functional cookies, which enable the Site to provide enhanced functionality and personalization. In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website, to understand more about the visitors to our website, and to advertise to you. Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site.  These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. If you sign up to receive our emails, we may use tracking technologies, such as pixels or similar tools, to understand email engagement, including opens and clicks.

Google Services.  We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our products and services. We also use Google Tag Manager, which allows us to track our advertising performance. This information is collected via cookies and other identifiers. We and our third-party partners may use this information to gain a better understanding of the users of our Site, to advertise to you, and to improve our products and services.  To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics’ currently available opt-outs for the web.

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How Can You Disable Cookies and Other Tracking Technology?  Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com. This Site recognizes opt-out preference signals, which are also called Do Not Track or Global Privacy Control (GPC) signals, and will automatically opt you out of the sharing of your information if you have turned on such signals. Some browsers turn on GPC signals automatically, but you may need to configure your browser or use a browser extension to enable such signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Other Important Privacy Information

Third-Party Sites and Services. The Site may contain links to other websites and services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.

Security.  The security of your personal information is important to us.  We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.

International Data Use and Cross-Border Transfers.  We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country.  Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will handle your personal information in accordance with this Policy regardless of where your personal information is kept.  Regarding transfers from the European Economic Area, Switzerland or United Kingdom to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified in this Policy.  If you have questions about cross-border transfers, please contact us as detailed at the end of this Policy.

Verifying, Changing, and Deleting Your Information. You can contact us as detailed at the end of this Policy to ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).   

Children. The Site is not intended for use by anyone under the age of 18, nor do we knowingly collect or solicit personal information from anyone under the age of 18. If you are under 18, you should not attempt to use the Site or send any information about yourself to us.

Location-Specific Disclosures

If you are a resident of California or certain other states with comprehensive privacy laws that may grant you additional privacy rights, this section applies to you in addition to the rest of this Policy.

Personal Information We Collect and Share. We collect your personal information when you interact with our Site or otherwise communicate with us. In the past 12 months, we have collected the following categories of personal information from our Site visitors and have used that information for the following purposes:

• Identifiers, including real name, signature, postal address, Internet Protocol address, email address, and telephone number. We use this information to market our services, communicate with you, and provide you with information and services you request. We collect this information directly from you when you provide your contact information to us, email us, register for an event, submit a request, or interact with our social media pages. In addition, we collect your IP address passively when you visit this Site to provide you more relevant content, track original Site visits, and optimize your Site experience. We share this information with customer relationship management (CRM) software providers, internet service providers, operating systems and platforms, marketing intelligence tools, mail houses or printers, and payment processors.
• Internet or other electronic network activity information, including browsing history, search history, and information regarding your interaction with our Site, an application, or an advertisement we have placed on another website. We collect this information passively from you when you visit and navigate our Site on any device or receive or interact with our communications and Site. We may also receive this information from third-party sources such as our online advertising networks, social media platforms, data analytics providers, website and webinar service providers, and email marketing and automation service providers. We use this information to provide you more relevant content, track original Site visits, optimize your Site experience, and ensure our systems are properly functioning. We share this information with CRM, internet service providers, email marketing providers, operating systems and platforms, marketing intelligence service providers, and payment processors.
• Geolocation Data. We use this information to support website functionality, identify traffic patterns, and markets our products and services to you. We collect this information passively from you when you visit our Site on any device. We share this information with our third-party service providers to help manage this Site and with marketing intelligence service providers. 
• Commercial information, including financial information, professional information, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We use this information to provide you with our products and services and to communicate with and market to you. We collect this information directly from you when you set up an account or pay for our products and services as well as from our dealers. We share this information with our dealers and third-party service providers to help us facilitate your purchases and to market to you.
• Employment-related information. If you apply for a job with us, we use the information you provide in connection with your application to consider you for employment. We collect this information directly from you when you complete an application and from any third-party references you provide. We share this information with our third-party service providers to help us with recruiting and hiring.

We will not collect additional categories of personal information or use or retain the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

Sensitive Personal Information and Information of Children.  We do not collect sensitive personal information from our Site visitors or make sensitive data inferences in connection with the Site. Furthermore, we do not have actual knowledge that we collect or share personal information of consumers under 18 years of age. We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

Retaining Your Information. We will only retain your personal information in accessible form that can identify you for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Where your personal information is used for more than one purpose, we will retain your information for the longer of those periods.

Your Rights. The laws of your state may give you certain rights regarding your personal information, including:

• Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).
• Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
• Right to Correct. You may request that we correct inaccurate personal information that we maintain about you.
• Shine the Light. Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes.

To exercise your other rights above, please submit a request to us by contacting us as detailed at the end of this Policy. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide the following information: your name, your email address, and the right which you are exercising. We may ask for additional information to verify your identity. The information you provide in your request and any follow-up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We will not discriminate against you if you choose to exercise your rights.

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. We will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

If you have any questions or concerns about our privacy practices or information practices, please contact us as detailed at the end of this Policy.

Changes to this Policy

We reserve the right to modify this Policy at any time. If we make changes to this Policy, we will post them on the Site and indicate the effective date of the change. 

How to Contact Us

1928 N Stark Rd.

Midland, MI 48642

989.662.1511

Sales@swiftwall.com

This Policy was last updated June 1, 2026.