Job Title: Marketing Specialist
Location: Midland, MI
Reports To: CEO
Let’s Grow Together
SwiftWall Simplifies Life and Eliminates Waste for a Better Earth! We offer reusable wall solutions that transcend multiple markets. We are seeking a passionate, edgy, highly motivated, creative, and personable marketing professional to create and execute our Marketing Strategy in collaboration with the leadership team and the CEO.
We are establishing national distribution, expanding product development, and accelerating our acquisition of new customers in focused markets. We are seeking experienced early career candidates with a proven track record of recognizing and developing growth opportunities across multiple markets, products, geographies, customers, economies, and technologies. We believe simplicity is genius and we grow through disruptive innovation and creativity with a team that is fun and free, agile and excellent. We challenge the status quo while respecting individuals, recognizing and rewarding results, and having fun while working hard. We do the right thing!
What will you do?
- Differentiate SwiftWall!
- Lead the development and execution of the overall marketing strategy to accelerate growth and expand our distribution and customer base in alignment with the company’s business objectives
- Develop and clearly articulate SwiftWall’s value proposition to grow in diverse markets including construction, healthcare, airports, warehousing, education, entertainment, retail, rentals
- Build the SwiftWall brand in collaboration with the CEO
- Create systemic adoption of SwiftWall within all major customers; market within the customer
- Provide hands on leadership that develops external and internal resources to accelerate growth
- Position SwiftWall innovations to create urgency for our customers to standardize on our products
- Position SwiftWall as the circular choice for temporary walls in all of our markets and specifiers including architects, design build firms, major construction
- Develop and implement product management and market management strategies and plans
- Oversee and execute the creation of marketing collateral including messaging, website content, sales materials, case studies, and blog posts.
- Create and oversee the SwiftWall online presence including digital marketing initiatives, SEO, ads, PPC, social media, postings, AI and email marketing campaigns.
- Develop the company’s marketing processes, systems, and tools to sustain SwiftWall differentiation
- Develop, manage and coordinate The SwiftWall Solution from inquiry to happy customer
- Collaborate with sales teams, technical teams, architects, project managers, distributors, regional teams and others to ensure accurate information and successful marketing initiatives
- Work closely with the sales team to understand marketing efforts to meet revenue goals
- Coordinate recognition, awards, marketing assets and resources, final project photography, etc
- Build the standard of professionalism, appearance, taste, judgment and effectiveness of all marketing and branding…good personal talent and skills are critical
- Use data and analytics to drive growth, decision making, communications and measuring marketing effectiveness
- Develop and deploy the marketing budget to maximize growth and value creation
- Pack the sales pipeline!
What are we looking for?
- Bachelor’s degree in Marketing preferred
- Will consider deep marketing experience with degree in Business, or related fields
- 2-10 years of industry experience marketing products distributed across multiple markets and geographies. Architectural building products, commercial construction, healthcare, entertainment or a related industry are preferred.
- Demonstrated success in developing and executing a marketing strategy and plans. Strong portfolio
- Strong copywriting and editing skills.
- Strong creativity, professional taste and judgment
- Team player with a great attitude.
- Energizing, edgy, creative, unique, enlightening, links, leverages, differentiates, captivates the customer
- Works across all functions to see the big picture and to develop a presence in all our strategic markets
- Cares deeply about details to build the SwiftWall brand and build the professionalism of SwiftWall
- Must have creative mindset with passion for innovation and setting industry trends
- Leadership experience preferred with proven ability to manage marketing firm
- Experience with marketing tools, websites, social media, customer acquisition funnel
- Prefer experience in viral marketing, AI, demand generation, performance marketing, campaign management
- Prefer experience in one or more of the following markets: airports, infrastructure, materials, construction, healthcare, sustainability, industry, entertainment, distribution, logistics, industrial engineering, marketing, business development, property development
- Experienced in exploration, learning, developing relationships, analysis, risk taking, critical thinking and thriving in ambiguity in a fast passed and agile team
- Excellent communication & interpersonal skills, adept at liaising with multiple stakeholders
- Strategic thinker with strong business and marketing acumen
- Develops strong relationships and is good with people
- Willing to travel up to 35% of the time on short notice for necessary durations
Compensation and Benefits
- Competitive Compensation Package will be created to match the candidate based upon experience and results with some combination of the following:
- Base salary, high weight on variable pay for results, team bonuses, individual rewards
- Good benefits including medical, dental, and vision), PTO policy, paid holidays